Story
About Me
I enjoy turning complex problems into simple, intuitive digital products.
I'm a Product Designer who enjoys understanding problems before designing solutions.
The part I love most about design is taking something that feels complicated and transforming it into an experience that feels effortless.
To me, good design isn't just about aesthetics.
It's about creating products that are clear, useful and easy to understand.
01
My journey
Design wasn't my first career.
Before becoming a Product Designer, I worked in communications and spent several years as an editor covering independent cinema, photography and the arts.
Without realising it at the time, I was developing many of the skills I still rely on today.
Learning how to observe carefully.
Ask better questions.
Simplify complex ideas.
And understand what people are really trying to say.
Looking back, those experiences shaped the way I approach design today.
02
Discovering product design
Moving into UX/UI design never felt like starting over.
It felt like a natural continuation of the same curiosity.
I used to tell stories.
Today, I design products that help people accomplish their goals more easily.
Whenever I begin a project, I don't start with screens.
I start with questions.
What is the user trying to achieve?
Where do they struggle?
How can the experience become clearer?
Everything else grows from there.
03
From interfaces to products
Early in my career I focused mostly on interface design.
Over time I realised that successful products are built on much more than beautiful screens.
User needs.
Business goals.
Technical constraints.
And strong collaboration across teams.
Working on fintech, SaaS and enterprise products at Renault gradually shifted my perspective from designing interfaces to designing complete product experiences.
Today I enjoy thinking about how an entire product works, not just how an individual screen looks.
04
My design philosophy
For me, design isn't about adding more.
It's about removing unnecessary complexity.
When someone can complete a task without stopping to think...
When a form feels effortless...
When a product makes sense the first time it's used...
That's when I know the design is doing its job.
That's why I value research, information architecture, user flows and accessibility just as much as visual design.
Accessibility isn't something I check at the end of a project.
It's something I try to consider from the very beginning.
How I work
Understand first.
Before opening Figma, I spend time understanding the problem, the users, the business goals and the technical context. Good solutions start with good understanding.
Simplify.
I believe simplicity is one of the hardest things to design. I try to remove unnecessary steps, reduce cognitive load and make every screen serve a clear purpose.
Collaborate.
The best products are built together. I enjoy working closely with product managers, developers and stakeholders throughout the entire design process.
Keep learning.
Launching a product is never the finish line. Listening to users, learning from feedback and continuously improving the experience is one of the most rewarding parts of my work.
Beyond work
Outside of design, I enjoy photography, painting and exploring different creative disciplines.
Books, nature and travelling inspire the way I think about people, stories and experiences.
No matter what I'm working on, one thing has always stayed the same:
I'm curious.
And I hope I never stop being curious.