Product Designer
I design products that get simpler as they get more capable.
With a background in journalism and visual storytelling, I bring together user empathy, business thinking, and design craft to create meaningful products. I have designed end-to-end digital experiences across fintech, automotive, SaaS, and enterprise platforms, balancing user needs, business objectives, and technical realities. I believe the best design is invisible — it doesn't ask for attention; it simply works.
Zeynep, at work — same eye, different tool.
Design Philosophy
Product thinking before pixels.
I start with a single constraint, not a screen. On Bikadro it was one question — does this feel like Behance, or a listings site? On Port Cüzdan it was a regulation. A clear constraint gives every later decision, from grid density to copy tone, something to be measured against.
I design for failure before I design for success. A blurry ID scan, a phone without NFC, a connection that drops mid-verification — these usually get treated as edge cases. I treat them as the actual brief, because that's where trust is won or lost.
Removing is a decision, not a default.
Remove before you add
I look for what a product doesn't need before I add what it might.
Design the failure state first
The unhappy path — a blurry scan, a dropped connection — gets designed first, not patched in later.
One neutral rule, applied everywhere
A single, consistent decision — like a button color rule — does more for a calm product than a hundred small ones.
Accessible from the first sketch
WCAG isn't a pass at the end; it shapes the flow from the first wireframe.
Featured Work
A mix of enterprise platforms, marketplaces and 0→1 products — each one chosen because it asked for a different kind of thinking.
Bikadro
A marketplace connecting travelling photographers with local photography experiences.
Bikadro is a marketplace designed to help photographers discover and connect with local photographers when visiting a new city.
Product Designer · 2026
Read the case studyGetch
Replacing spreadsheets and WhatsApp with a single QR code.
Many session-based businesses still manage their daily operations the same way they have for years.
Product Designer & Co-founder · 2026
Read the case studyMais Port
An enterprise platform designed to simplify daily operations for Renault MAIS sales and after-sales teams.
Mais Port is an internal operational platform built for Renault MAIS, bringing together the tools that sales and after-sales teams rely on every day.
UI/UX Designer · 2024–2025
Read the case studyPort Wallet
Designing a safer, clearer digital wallet experience
Port Wallet was designed as a payment experience within the Renault and Dacia ecosystem, bringing accessory purchases and fuel payments together in a single digital wallet.
UI/UX Designer · 2024–2025
Read the case studyRenault Port
A mobile experience that brings every stage of vehicle ownership into one place.
Renault Port is the official mobile application for Renault owners, bringing together the services they need throughout the ownership journey.
UI/UX Designer · 2023–2025
Read the case studyRenew
Making the used car buying and selling journey feel clearer, simpler and more transparent.
Renew is Renault's marketplace for buying and selling used vehicles.
UI/UX Designer · 2025
Read the case studyİkam
A replacement vehicle management platform that helps dealerships and head office teams work together more efficiently.
IKAM is an enterprise platform used within Renault to manage the complete replacement vehicle allocation process.
UI/UX Designer · 2024
Read the case studyDesigning for Accessibility
Building scalable accessibility standards for Renault's authorised dealership websites.
This project focused on improving accessibility across Renault Türkiye's authorised dealership websites.
UI/UX Designer · 2024
Read the case studyExperience
See details →UI/UX Designer — Renault Mais
2023 — 2025UI/UX Designer & Instructor — Üretimhane
2025UI/UX Designer — Bitci
2022 — 2023UI/UX Designer — Negoti Yazılım
2020 — 2022Beyond the Screen. Outside product work: photography, painting and object design.
Read more in my story →Let's talk about a product.
The best way to reach me is email — I read everything, and I reply personally.
Get in touch